The development trend of children's industry, industry news-SKP company

The new trend of children's business at present, although children's theme business is still as hot as ever, it has also exposed many problems. Many shopping malls and businesses have adjusted in time to avoid missing business opportunities and reappearing new initiatives. 1. Focus on the development of game products that can be shared by parents. If the commercial layout of children's theme only focuses on the attraction to children themselves, ignoring parents holding wallets and only focusing on entertainment needs, ignoring the catering and shopping activities that can be consumed in the same scene will miss the benefits that the parent-child family can bring. It is very important for parents to put on their mobile phones and participate in the game together. Many of the parents after the 80 s and 90 s are senior game players. The games they don't like rarely allow children to play. Therefore, parent-child games must make adults and children feel fresh. If parents leave a good memory, they are more likely to take their children to consume again and again. 2. Compared with traditional children's entertainment products and excellent traditional children's products, for example, the combination of naughty Castle, manual DIY, story Hall and so on will form a new interactive experience and a variety and complete activity area to improve the consumption satisfaction of parent-child families. 3. Integration with other formats to form a game experience with linked consumption scenes has many combinations with other formats around. After a game is over, you can give a nearby restaurant coupon, a discount coupon for shopping, or you can get a free chance to play in the surrounding restaurants and supermarkets, as long as you have enough imagination, designing the operation mode and game mechanism according to actual needs can form multi-point joint continuous consumption.