The market competition for children's amusement equipment is fierce, and at the same time, it is also new and old. Why is the inflatable castle so popular, and what factors determine the castle so popular. If a product wants to be recognized by the market, it needs to be liked by both the seller and the buyer. There are certain reasons why the Castle of the SKP company is so popular and can be recognized by the market. First, what do investors like? For businessmen who invest, everyone likes to 'make a steady profit and not lose '. Although rationality tells us that it is common for business to earn and lose, it is almost impossible to 'earn without losing', but the purpose of pursuing 'low investment and high income' has not changed. Second, the inflatable castle has a large number of people and fashionable styles. 1. Low investment: the cost is the cost of the castle and the rent of the venue. In the children's amusement industry, the cost of the children's castle is at a lower level, and the venue rent is more flexible, choose outdoor mobile business, rent can also be saved. 2. High income: The entrance fee for children's trampoline is 10- 20 yuan/time, trampoline bright colors, fun styling are attracting children, drainage effect is great, such income, only a few days can be returned, after the income is net profit. Third, what do buyers like? The target group of the inflatable castle is children, and its buyers are children and parents. Children like fun, fun, and can play with more friends; Parents like, healthy, can learn knowledge, the price is reasonable. This kind of demand seems to be complicated, but in fact all Inflatable trampoline can be satisfied. The soft material, the naughty child is not afraid of being hurt, and it is in line with the correct requirements of the parents. It is not a win-win situation to win the hearts of buyers and people who play at the same time.