How does children's park achieve a new profit model, industry news-SKP company
Children's business has become one of the most popular projects at present. Everyone has seen the huge energy of children's consumption and the promotion of family consumption. Looking at the categories of children's business in major shopping malls, has been from the naughty Castle, bumper cars and other single-layer pure entertainment children's paradise, it rapidly expands to the fields of children, children's professional experience, children's education, children's catering, children's photography, mother and infant service, VR experience, theme museum and so on, and its types tend to be diversified. The rich children's business forms connect the whole consumption chain of mother and infant, parenting, early education, entertainment and service. While meeting the needs of children, they are also constructing a new scene for the family to share family happiness. 1. Children's theme business volume is huge, and creating quality is the direction. Taking the popular children's professional experience Hall as an example, it is a very good format from the concept to the attraction to children. However, with the gathering of the same formats, the freshness of consumers is no longer, and the pressure of innovation is increasing, which eventually leads to the closure of several children's brand organizations. To avoid the homogenization of children's theme formats, creating high-quality products is the direction. 2. How does children's format and culture deduce the new profit model. The main core of the development of children's cultural industry is its cultural context. The children's theme kids playground has formed its own unique cultural characteristics with the concept of 'upward, good, advocating nature. Through the creative industry of children's cultural tourism, it has embarked on a road of commercial innovation and realized a new profit model through experiential consumption. At present, with the increasing proportion of people's spending on dining out, travel agencies and culture and entertainment, leisure and entertainment industry with cultural and creative characteristics and experiential commerce to enhance interaction with consumers have become the key directions of commercial development. Children's business has been in the first and second tier cities for many years, and there is still much room for development in the third and fourth tier cities. Many chain organizations carrying children's business will usher in a new round of cruel development.
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