Several aspects that must be considered in the operation of children's playgrounds, industry news-SKP company

In order to operate children's amusement equipment, we should also pay attention to 'time, place, and people', grasp the peak season of operating amusement equipment, and choose a suitable operating venue. At the same time, there must be enough traffic and people's controllable play Psychology. These are indispensable. With the emergence of innovative amusement kids playground operation projects emerging one after another in the market, many operators often ignore some basic problems. Only by solving these problems can children's amusement parks develop healthily for a long time. First, how to attract parents to bring more children to consume? At present, the pricing of large children's playgrounds on the market is hundreds of dollars. Small amusement parks are also dozens of dollars once, and it will be nearly 100 times. This is for ordinary families, it is not a small expenditure and burden, especially under the high cost of raising children, and the limited area of the venue, the freshness of the play project decreases after repeated consumption. How should this be solved? It is suggested that the venues in the kids playground can be properly opened to increase the immersive amusement experience with multiple scenes. For larger amusement parks, different designs can be made for children's activity space and content according to different age groups, make full use of high-tech and leading equipment and facilities. Such as Star Wars, ancient tribal adventures, surfing and other multi-scene immersive amusement experiences to enhance consumer stickiness and maximize children's stay time and repurchase times in shopping centers. If it is a small playground, then the equipment will be rotated. For more interesting equipment, it can be appropriately updated to attract more parents and children.     Second, how does the endless children's play form a feature? With the continuous increase of children's amusement parks, homogenization is a problem that cannot be avoided from beginning to end. This point has been introduced in previous articles. First of all, children's play industry should take experience as the center and operate thematic design to avoid homogenization; Secondly, the homogenization or short-term stage of brand should rely on multi-industry cooperation to realize chain operation, not limited to its own industry, and some rely on shopping centers and commercial real estate, you can operate and operate according to your own specific conditions, and you can quickly realize chain and enterprise operations to maximize benefits. Thirdly, the essence of business is still to do a good job in service. Only by ensuring service can we ensure continuity. We can change different games and activities every day, parents bring their children more expectation that the children will play with other children. If the operator can create such an amusement atmosphere, in this way, attracting customers to our own site is no longer our hardware and space, and its sustainable attraction can be maintained at this time.     Third, how to operate the site area efficiently? Since many single playgrounds can no longer meet the upgraded personalized consumption needs, many children's amusement parks will use 'big' as a competitive weapon to expand their area. After choosing a large area, the 'big' image will pull the passenger flow. If it is less than the performance loss caused by the reduction of the Ping effect, it will not be worth the loss. In response to this problem, it is necessary to carry out a reasonable layout of the Ping effect, give full play to the space and facade to improve the ping effect, which is an effective expansion. For example, the children's kids slide in the kids playground is combined with the interactive projection technology, and the kids slide can change a variety of games, and children can also interact with the projected game content; You can also cooperate with other businesses on the basis of children's play.

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