Why shopping malls are the first choice for opening soft play indoor playground

Why shopping malls are the first choice for opening soft play indoor playground

Many shopping malls will give priority to soft play indoor playground in the early stage of planning, because soft play indoor playgrond can attract parents to shop in shopping malls and can bring convenient services to shopping customers.

Nowadays, shopping malls in major cities usually have indoor children's soft play indoor playground parks. 

On the one hand, they use the flow of people in shopping malls and supermarkets to attract children to play, and secondly, they use children's parks to attract parents to shop in shopping malls, forming a complementary and mutually beneficial cycle.Now many shopping malls will consider the overall planning, the coordination of each aspect, and attract external investment in the early stage of planning to achieve the effect of profit. In our survey, we also found that there are many parents, some of whom mainly take their children to play, and some of whom mainly spend. By the way, they go to purchase other convenient services provided by shopping malls. Many parents originally took their children to play without shopping plans, but they also went to the mall to purchase some daily necessities while their children were playing. And the other type, those who go to the mall to spend, find that there is an indoor park, so they put their children in the park to play and go shopping by themselves.

The impact of holidays on the operation of children's soft play indoor playground

Originally, running children's soft play indoor playground is a business for children, so it is easy to see that the benefits of operations are significantly increased during holidays. 

Especially on Saturdays, Sundays, winter and summer vacations. Compared with usual days, the operation is much worse. 

Because most children are in school, and parents will only take them out to play during holidays. 

When school starts, it becomes a cycle of going to school, going home, and doing work. 

There is no time to play these things, and parents are not willing to take their children out to play during school hours.

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