As the activity center of modern family entertainment, indoor playground is self-evident in the children's amusement industry.In addition to the demographic dividend of the two-child policy and the state's strong support for amusement projects, the indoor playground develops rapidly and has a good prospect. More and more people start to open indoor playground.Do business to earn losses, the industry again thriving also avoid someone loss, especially cross-industry investment indoor playground inexperienced novice, learn more about indoor children's park management methods, to make your park popularity bursting, thriving.So, how to run a good indoor playground?
1. Select store locations according to available capital costs.
No matter which city the indoor playground is located in, its geographical location, convenient transportation and nearby human flow are the three major factors that must be considered. After that, the pros and cons of the indoor playground are decided according to the secondary reasons such as rent cost.In the case of insufficient capital cost, we can choose to open an indoor children's paradise near the residential area with relatively dense population and relatively cheap rent.If the capital cost is sufficient, shopping center or commercial complex located in the city center with large flow of people and convenient transportation can be selected.
2.According to the naughty fort location, service object decided style decoration.
For indoor children's paradise, and even other types of children's park, park decorate a design is crucial, indoor playground to have their own characteristics in terms of decoration, unique, such ability can a different impression in the minds of customers and experience, and is easy to attract more customers to come to consumption, and the increase of traffic can drive paradise of natural turnover.Indoor playground decoration can have a variety of styles, such as: snow and ice style, candy style, forest style, sea style, castle style.The indoor playground with distinct theme has strong attraction and impact for children. Reasonable area design can stimulate children's imagination and creativity and enrich children's aesthetic taste.
3.According to the entertainment needs of customers to buy products.
Park operators want to know, entertain children of children of different ages have different requirements, merchants in buying children should also have some entertainment devices, but also according to their own paradise locating direction, pay attention to the indoor playground equipment is suitable for the age of children, and in the field according to the age of different regions, so as to let the children play fun.Good indoor children's playground equipment can develop children's own creativity, children can explore according to their own ideas, develop a variety of possible ways to play, the physical and mental development of children is a great impact.
4.According to the consumer characteristics of publicity.
The main means of publicity and promotion of indoor playground include outdoor promotion, WeChat promotion, group purchase promotion, activity promotion, media promotion and so on.In the promotion of indoor playground, the business must conduct publicity and promotion according to the consumption habits and characteristics of different potential consumers. Targeted publicity is often easier to achieve the goal.